Entertainment One has embarked on a new set of episodes of its money-spinning children’s TV show, Peppa Pig.
The company announced it will be producing 117 new episodes of Peppa Pig to air in the spring of 2019 in a bid to “secure a pipeline of Peppa Pig content over the following four years”. It will take the total number of the 5 minute episodes to 381.
Peppa Pig accounts for one tenth of the UK listed group’s revenues, with annual sales of the character’s licensing products hitting $1bn.
In China, the hit show has attracted nearly 25bn views since launching in the country two years ago. Entertainment One also announced a new licensing deal for Peppa toy merchandise with DTC in Brazil.
“With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long term success of this global preschool phenomenon”, said Darren Throop, chief executive.